Thursday, July 7, 2016

Think outside the box



"Nothing stops an organisation faster than people who believe that the way they worked yesterday is the best way to work tomorrow"- Jon Madonna.

In 1969, the Swiss dominated the watch making industry. They held 65 percent of the world market and 80 percent of the profit. However something went wrong because ten years later in 1979, their market share plummeted below 10 percent and they were forced to retrench 50000 of its 65000 workers.
Alas! Japan, which had no market share in this industry in 1968 came to take over. You can't believe this, what changed the equation was the quartz watch invented by the Swiss themselves but rejected by their scientists because in their own thinking, they couldn't see it as the watch of the future. As a result they didn't patent and protect it.
In 1969, they presented this watch at the world congress of watches. All Texas Instruments of America and Seiko of Japan needed to do was to take a good look and the rest is history.

Do you know that there are people thriving today on other people's dreams and ideas simply because they didn't value it enough to protect it?
Never reject an idea because it's unpopular or it has not been done before. It could be what you are waiting for to take you to heights unknown. To make progress in life, you have to learn to think outside the box. 

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